On May 19, Google made its biggest change in 25 years. Four updates, one of them decides who your customers hear about before they ever type a query.
Gemini is becoming the operating system behind Google Ads, and it changes how brands compete for visibility.
Plus: a 3.5% fuel surcharge that is not coming back off, and the AI search shift quietly hiding most brands.
Google is auto-upgrading every DSA campaign to AI Max in September. Meanwhile, LLMs are rewriting the top of your funnel. Here's what to do before both hit.
Our Thanksgiving gift: 3 high-impact videos for the price of 1, to start your 2026 stronger.
Multimodal search is here. AI Overviews, GPT-5, and Lens are changing visibility.
Where AI Actually Converts (And Where It Flops)
