Meta recently introduced Muse for Small Business. It can connect to Facebook Pages, Instagram professional account analytics, Meta ad accounts, and business tools such as Shopify and QuickBooks. Meta gives an example of asking Muse to review ads and draft a campaign for next week. Nothing publishes, sends, or spends without your approval. (Meta’s announcement).
Meta Muse for Small Business: Creating content and ads to acquire new customers.
Source: Meta, September 2026.
Use it. We use AI in our work at ScaledOn, and a useful draft can save time.
Meta reported that its average price per ad rose 6% year over year in Q4 2025. That is a platform-wide average; your own ad costs may differ. (Meta’s Q4 2025 results) For your business, the useful question is what those dollars brought back.
AI can write the ad. Knowledge decides what each dollar buys.
The ad itself is only one part of the decision. Who you need to reach, what that customer is deciding, what your offer promises, the margin you need, and what your budget can support all shape the approach. A video explaining a roofing service answers a different question from a product ad for someone comparing items. Rules also vary by industry and can limit who sees an ad or what it can say.
Then there is the result. A form fill is not always a booked job or a sale. Your orders or customer records show what happened after someone responded. Facebook and Google can both report the same purchase as coming from their ads, so compare the platform reports with the business records.
In a published Facebook case study for a regional roofing contractor, duplicate form submissions made lead numbers look better than they were. ScaledOn corrected the tracking, simplified the estimate page, and tested four ad approaches. Leads then rose 42.9% month over month, with spend under $3,000. (Read the case study)
The improvement followed several changes together: what was counted, what homeowners saw on the page, and how the ads presented the service.
Muse can work with the information you connect, but you still need to decide which customer and result matter to your business. That is where experience adds value. At ScaledOn, 18+ years working with ads helps us connect the customer, offer, budget, creative, and sales records before recommending an approach.
📈 Quick wins
Compare Facebook’s reported sales with orders or closed customers in your store or CRM.
Look for purchases that more than one platform credits.
If you’re launching a holiday offer, leave time to see how people respond before the main sales window.
📞 Review your Facebook ads before the holiday rush
If Facebook and Instagram ads are part of your Q4 plan, we can include them in an Opportunity Review of the marketing data most relevant to your business. We’ll share what we find before proposing any work.
🧭 Final thought
AI can speed up the draft. Experience helps make sure the campaign is aimed at the right business result.
Let’s scale smarter,
-Iulia
